Without a doubt, GetResponse is one of the most popular email marketing tools out there. Even if you're not an email marketer, you've probably heard of this software at least once. As digital marketing has come to the forefront of marketing in the post-pandemic era, more and more email marketing tools have been launched that offer exciting new features and affordable prices.
But GetResponse, launched in 1997, has withstood the competition as one of the best email marketing tools. He monitors the competition and keeps it up by updating new features on his website from time to time.
Why Email Marketers Love GetResponse?
- List management
Since Getresponse was one of the oldest email marketing platforms, it offers a very comprehensive list management system.
Getresponse users segment their email list using custom conditions, which means you can create any condition you want to segment your list. You can customize marketing campaigns based on the segmentation criteria you've created and make email communication with customers more dynamic.
- A wide selection of custom templates
GetResponse offers a wide selection of ready-made email templates that you can customize. The availability of pre-designed templates makes the work of every e-marketer easier.
Thanks to ready-made templates, the time of writing emails is reduced, and its WYSIWYG editor makes it easy to customize templates.
- Answers automatically
Email marketing involves sending hundreds of emails every day, which cannot be done manually. You can do this automatically with Getresponse with its automation feature. Its autoresponder can be integrated with marketing automation features, making it more convenient and useful for any digital marketer.
- Analysis
To ensure the success of any email marketing campaign, Getresponse also provides detailed analytics reports that let you know how your campaign is performing and how each of your targets is responding to your emails. If you run multiple campaigns, this feature can help you compare each campaign side-by-side, see their strengths and weaknesses, and plan future campaigns.
- E-marketing is not just marketing
Even though Getresponse is expensive, many marketers still buy it over email marketing software for one simple reason. It includes advanced features like Landing Page Builder, Website Builder, Webinar Builder and Converter.
- defects
Getresponse is known for being one of the pioneers of email marketing software, but some powerful email marketing tools like MailEngine can do it for a third of the cost. If you are looking for an email marketing tool, Getresponse can impress you with many sophisticated features.
- result
Getresponse is definitely a great tool for marketing in general, but it's not for everyone, especially small businesses on a tight budget. But if you have money and knowledge, go for it!
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