Today, email marketing is one of the most important ways for businesses to stay in touch with their customers and partners. However, managing your own email marketing can be cumbersome and time-consuming. Trying to keep up with the constant changes in an email marketing address list can be a full-time job. Then there are the challenges of writing and sending effective emails. How do you make sure people read it? How do you make sure they respond? How do you know how many recipients have replied? Fortunately, you don't have to do all of this alone. A cloud-based company specializing in business-to-business communications can make your job a lot easier and your campaigns much more effective.


Elements of a successful email:



  • Subject: It may seem like a small part of your email marketing project, but it's one of the most important. 40% of a recipient's decision to open a given email is based on the subject and sender address. If they don't open the email, it won't do you any good. Therefore, it is important to spend time on the subject line and ensure that it is effective and precise.


  • Call to action: 40% of responses to your email marketing campaign depend on the interest and relevance of recipients who find your call to action. A call to action is an offer you make to the recipient or an opportunity for them to respond in some way. It could be a whitepaper or the ability to sign up for a free webinar. Or it could be "please call me at ..." or "please email me at ..." or "sign up for our conference at ..." The best calls to action in and However, the Email marketers are those that have links in the email. This allows you to automatically follow the response to the email and see how your call to action is performing.


  • Content: The text and images in your email should be informative and useful for your recipients. Your email marketing copy should be well written and concise. While recipients expect an email newsletter to be quite long, they expect other types of emails to get straight to the point. If the email marketing piece is too long, your reader will simply stop reading, perhaps before they get to the important information.


  • Visual appeal: All the images you include in your email marketing piece may seem like a non-essential element, but they are an essential part of making your email visually interesting. And photo captions are one of the first things people read in an email, so pack their bags. You also want your emails to be neat, visually appealing and engaging. You should be able to create beautiful emails in html or plain text, as some recipients only accept emails in one format or the other. Good email marketing companies have templates and tools to help you create beautiful emails.


  • Avoid Spam: If your email marketing article is marked as spam, it won't reach the recipient. Worse still, it could violate CAN-SPAM rules. Make sure the header and subject are correct to avoid getting into the spam filter or being sent to the spam folder. Add a valid opt-out method. Some words are more likely to cause a spam designation; you need to know what they are so you can avoid them. Spam tokens can damage your company's reputation and the adoption rate of future campaigns.

Elements of a successful email marketing campaign:


So you've created a visually engaging, eye-catching, and effective email that you want to send to your email marketing list. And now? You could take the time and effort to ship it yourself. Or you hire a company to do it for you. These companies greatly simplify the process. They maintain your subscriber list, remove invalid addresses or unsubscribe requests. They offer easy-to-use templates that you can use to create attractive email elements. They track responses to your email campaign and even record recipients who opened the emails. You can monitor your campaign results to make the next email marketing campaign even more effective.


  • Subscriber Management: Continuing to send emails to invalid addresses and not honoring unsubscribe requests can harm your reputation and email deliverability. An email marketing service should automatically remove invalid addresses and unsubscribes, as well as any contacts that should be globally banned. But you also want a service that examines which emails are bouncing and determines why. Sometimes technical issues can be resolved to allow the email marketing message to be successfully resent.


  • Address Harvesting: Since you probably already have a list of email marketing addresses, you want a service that allows you to seamlessly import your list into their service. The email marketing service must also be able to create a database of information about these addresses. You should provide easy methods for interested parties to add their email addresses to your list – for example, by using a lead capture form linked to your website.


  • Targeting recipients: When you send a reminder email, you usually send it to everyone who was on the first list. What if you could just send it to people who didn't respond to the previous email? This way you don't have to disturb people who have already answered! Or what if you could only email those people who recently visited your website? Don't want a service that can deliver this level of targeting? By monitoring the behavior of your recipients and adapting your email marketing campaign accordingly, you greatly increase your chances of success.


  • Reports: Every campaign is an opportunity to learn more about your customer base. But you won't learn anything if you don't collect the information. Look for an email marketing solution that generates detailed reports for you. Want to know how many recipients responded to your email's call to action, how many people opened your email, how many unsubscribed, how many bounced, and if anyone got caught up in the process. spam filter. You want reports that are flexible enough to show data over weeks, months, or any other time frame. This information is invaluable for planning your marketing strategy and refining your next email marketing campaign.


  • Design: You want a service that supports you in designing attractive and effective messages. Look for one that offers templates for newsletters and other types of emails that can be customized for your business. Or if you want to design in another program, you need an email marketing service that lets you seamlessly insert emails created in MS Word, Frontpage, or other HTML editors. Look for a service that is intuitive, easy to use, and offers “what you see is what you get” editing. So you know what you see on screen is exactly what your recipients will receive.


  • Spam: You want a service that complies with all CAN-SPAM regulations and adheres to all best practices. Choose a service that evaluates all elements of your email — HTML coding, headers, links, tags — for spam triggers. You want a service that will assess the likelihood of a spam tag and suggest changes to be made. A good email marketing service can also log instances when messages are caught by spam filters and help you avoid this fate in the future.